Meet Naima of Fearless Threads. She makes bags, scarves, fabric flower pins and even iPad cases all with the signature Fearless Threads look – vibrant fun prints. Fearless Threads is made up of the duo of Naima and her sister Fatima. Read about how she was inspired to start her business and how even you can be part of this “Fearless” family.
We are the eclectic brand, known as Fearless Threads. Fearless Threads is delighted to provide customers with a variety of distinctive, handmade handbags and accessories. Our merchandise includes purses, totes, wristlets, iPad/Kindle covers, belts, scarves, brooches, and quilts. FSM shoppers love us because we work with them to create one-of-a-kind pieces that fit their personality and style. We can transform a customer’s vision into a vibrant creation that they will cherish and want to show off!
Although I design and create all of the products, I work closely with my sister who is the master of sales and marketing.
2. How did you get started in your business and what is your future vision?
A few years ago, a friend brought back yards of gorgeous fabric from her trip to Ghana, and she couldn’t decide what to do with it. I gladly took on the challenge of creating something wonderful for her. The fabric was so rich and beautiful that it actually inspired me! I made a couple of tote bags for her and the requests from other friends and family started pouring in. I thought it would just be a hobby, but low-and-behold, Fearless Threads was born.
We would absolutely love to open a studio soon. Our customers can stop by and browse our selection of fabrics and styles and customize something that is a reflection of them. Lately, we have received many requests for sewing and craft lessons. We would use the studio to teach beginning classes and host events. In addition, we would like to work with more business to create custom gifts for their clients using their colors/logos. For example, we just created a signature tote for a wedding coordinator to give to all of her beautiful brides. We would love to work on more projects like that. It would also be utterly awesome to do something cool like design the gift bag for the Grammys!
3. Tell us why you do what you do. What is so special about your business?
I fell in love with sewing at a very young age. I took my first formal sewing class in the 7th grade, but for as long as I can remember, I was cutting up my clothes and putting them back together in funky ways. The great thing about our business is that we allow the customer to be a part of the process of developing their products. It helps fuel their creativity and it allows them to purchase something that they helped design. Our customers are like part of the extended “fearless” family!
4. What is your favorite thing about FSM?
The vendors at FSM are also like family. It’s great to be there on market day and have Shel’s Studio next to me and see Carols Niece across the plaza. FSM has become such a great resource for sharing ideas and growing the business. The vendors, as well as the organizers, are so dedicated and passionate about their work.